Look, after all this time, we really needed to add some variety to our feedback messages! Now that Trenara is growing as a company and I can hand over some of my tasks, I finally have more room to get creative again. Dozens of new messages are ready to motivate you, congratulate you or tell you off when needed. Tell you off, luckily, not finish you off!

Of course, you still decide how loudly I should sing your praises or how firmly I should pull you up. I will just be doing it with some new lines from now on.

Adding feedback was one of the fundamental choices we made when we first started building the app. We have never been just a data product. It has always been about the coaching. The personal nature of that coaching has undoubtedly been one of the ingredients behind our success. Through feedback, we showed that we actually review and analyse your training sessions. We also gave the app a voice and a face. Your coach’s voice and face. Mine.

I have always loved writing. Blogs in the early days. Social media posts. Feedback. And more recently, even a book. Many of you care about words, and specifically about mine. That makes me happy. I am very glad that I finally had the time to write more, and to start writing again.

And of course, AI will add another layer to this through deeper live analysis. Because I cannot personally look at every single one of your training sessions. But we will only introduce that once the results are more useful than what Strava currently produces ;)